Pure London August edition to see over 250 global brands

(United Kingdom)

Organised by i2i Events Group, Pure London will showcase short-order AW14 and forward-order SS15 collections across womenswear, young fashion, footwear and accessories. A diverse offering will consist of a mixture of new, niche and established names, with an international selection of brands from Europe, Asia, the US, and as far afield as Australia in attendance.

The show will be divided into six carefully-edited sections: Agenda, Allure, Aspire, Spirit, Footwear and Accessories.

Showcasing high-end, cutting-edge designs across womenswear, Agenda will house an exciting line-up of international brands, many of which are making their debut at Pure London this season.

Danish brand Whiite will be exhibiting for the first time this season, while fellow Danish exhibitor ILSE Jacobsen will be returning to Pure London following a successful February show. The brand embraces the relaxed luxury often associated with Scandinavian lifestyle; inspired by nature and modern Danish design, their latest collection combines a soft, neutral colour palette with contemporary styles.

Allure is set to have an equally exciting international offering, compiled of both new and returning exhibitors. French brand Corizzi inject Parisian style and elegance into their collection of evening and occasion wear, while Israeli brand Alembika’s SS15 collection welcomes an explosion of colour and print across their pieces, designed to be matched and mismatched as desired.

Born in Luxemburg and encompassing Italian couture, exclusive womenswear brand Manalena will launch at Pure London this season. Their SS15 collection radiates the vibes of holiday season with striking colours, while graphic prints and handmade embroideries make for an eclectic mix of street style and romantic elegance.
Aspire is dedicated to on-trend work-wear and contemporary wardrobe staples, housing around 100 carefully-edited brands within Olympia’s Grand Hall.

Three key concepts are present within Dutch brand YAYA’s SS15 collection; Awake, L’eau, and Bloom, all of which embrace natural elements and minimalism through simple silhouettes and soft spring colours. Aimed at the cosmopolitan woman and covering everything from easy, everyday-wear to luxury eveningwear, Romanian brand Brise will also show their extensive collection of versatile pieces at Pure London this season.

Housing over 130 young fashion brands, Spirit will take over the National Hall with an array of trend-led collections, from street-style to vintage, directional denim and casualwear.  

Blending feminine styles with playful designs, ZIZTAR will introduce four new themes for SS15: The Blossoming World, Endless ‘Z’ Stories, Roaming in Hong Kong, and Salute to the Smurfs. From floral-inspired motifs to city-chic glamour and lively prints, the collection reflects the fun ethos behind the Chinese brand.

Source: Fibre2Fashion





Staged by WGSN, the world’s leading trend and style forecaster, the WGSN Global Fashion Awards celebrate and reward what’s NEW and what’s NEXT in fashion from breakthrough design talent to innovation in design, buying, retail and etail.

Judged by an elite panel of international experts and attracting entries from more than 50 countries, these are the only fashion awards to recognise achievement on a global scale.

Now in their fifth year, the awards are celebrated in style at our annual star-studded gala ceremony in London in the autumn.

Saatchi Gallery, London: 13 November 2014



Source : WSGN


French fashion brand Kookaï collaborates with Sibling



Kookaï & Sibling capsule collection/WWD
The French fashion brand Kookaï has entered into its first ever collaboration deal for a new knit heavy collection.

The affordable womenswear company has joined forces with the UK-based knitwear specialist Sibling to create a 15-piece limited edition capsule range.

Replete with checks and stripes, the blue, black and flashy pink colour based line is made from a variety of fibers, including angora wool.

The collection includes Kookaï’s signature body-con dress with horizontal stripes, a long maxi dress, a jacquard tartan overcoat, a striped shirt and hats, scarves and socks.

The collection will be available for sale from sometime in November, 2014 at select Kookaï stores located in 35 major cities across France as well as on Kookai.com.

Launched in 2008, the London-based Sibling is owned and operated by the designer siblings Sid Bryan, Joe Bates and Cozette McCreery. Known for their Punk-inspired knitwear creations, the design trio has earlier worked with reputed fashion houses like John Galliano and Lanvin.

Founded in 1983, Kookaï has stores in Europe, Asia, America and Australia. The firm operates with the philosophy- “to supply young women with affordable apparel for their wardrobes.”

Source: Fibre2fashion News Desk


Vivienne Westwood designs Virgin Atlantic’s staff uniform

(United Kingdom)


Female cabin crew uniform

Veteran English fashion designer Vivienne Westwood has recently unveiled her much-awaited British airline Virgin Atlantic’s redesigned uniform collection.

Meant for the international flight company’s 7,500 employees, including cabin crew, pilots, and the staff at clubhouse and Virgin Holidays, the range is made using polyester yarn derived from recycled plastic bottles.

Replete with nano finish to extend the life of the garments and retain its original colour, the 22-piece line is incorporated with hand drawn wing motifs, 1940’s French couture style cuts and smart tailoring.

For the female cabin crew, the uniform features a white jacquard frill blouse with asymmetrically placed buttons inspired from the designer’s Red Label S/S 2005/06 collection and a bold red nipped in waist short jacket with matching skirt inspired from Westwood’s Bettina Jacket from Gold Label’s S/S 1995 and A/W 1995/96 ranges.

The male cabin crew’s uniform includes a sharp Savile Row style traditional British three piece burgundy Oxford wool suit, which is comprised of a grey shadow waistcoat, a white shirt and a red tie, with a contemporary touch.

The female pilot’s uniform features a curve enhancing jacket along with tapered leg trousers, while male pilot’s dress is similar to the male cabin crew’s uniform but with wider lapels.

Inspired from the designer’s 1990s’ Gold collections, the female ground crew’s uniform includes a two mirrored panel tunic and jeans as well as a V-neck bust darts infused Salon Blouse accessorised with a colourful scarf.

The men’s clubhouse uniform has taken inspiration from Victorian menswear. The ensemble features a waistcoat, a fake bow tie detail shirt and classic black jeans.

The women’s clubhouse collection is inspired from the medieval era’s pourpoint undergarments, which were usually worn under armours. The uniform includes a waistcoat, a white blouse, a scarf and dark jeans.

The new uniforms will be seen in Virgin Atlantic flights and at airports from September 1, 2014 onwards.

For more information on Virgin Atlantic uniform design visit their blog :  http://blog.virgin-atlantic.com/t5/Our-Style/Virgin-Glamour-Launching-our-new-Vivienne-Westwood-Designed/ba-p/30649#.U7qon_ldWSo

Source : Fibre2fashionNews Desk – India

Lee Jeans & MTV join for fashion style web fiction show


Lee Jeans and MTV, the most stylish and influential youth brands, have come together to create the first style web fiction show, MTV Trendsetters, featuring the iconic MTV VJ Ramona Arena.

Whether it is her friends or individual, Ramona serves up style with a razor edge and always gets trends right on the 16 part web exclusive, bi-weekly series that is hosted exclusively on MTV India’s website and YouTube channel. The show is constructed to showcase frequently faced fashion dilemmas and gives out handy quick fixes that save the day.

The content is not just limited to particular fashion crises; Ramona also gives the audience easy fashion tips and the latest in trends. Lee MTV Trendsetters also gives the audience exclusive access in to the latest Lee collection and styling tips that will help perk up their look.

The Trendsetters website also features Ramona’s journal called Denim Diaries where she hands out occasion based style tips. From looking stylish after hours to getting trendy on a camping trip, Ramona’s got one covered on all accounts.

About LEE
125 years of couture creativity, founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth.

Source : Fibre2Fashion

Children’s Fashion Cologne to begin from July 10

From 10 to 12 July 2014, the who’s who of the children’s fashion industry will be meeting up at the Children’s Fashion Cologne again for the third time. 
More than 220 brands, spectacular fashion shows and an informative supporting programme:
The Children’s Fashion Cologne is successfully going through to the next round and brings international market leaders, renowned designers and trade visitors from all around the world to Cologne for its summer edition.
Twice per year, the new central business platform for international children’s, baby and maternity fashion offers trade visitors the opportunity to order the latest collections from top labels, discover fashion trends, to further their expertise and establish new contacts. 
After the discussion at approx. 11:45 a.m., there will be an exclusive tour of some of the most important fashion labels at the fair, followed by the presentation of the first CFC YoungStars Award at 13:00 p.m. on the catwalk in hall 7. Afterwards the first fashion show will take place in hall 7 as well.

Children’s Fashion Cologne

Source : fibre2fashion

Madonna’s Material Girl casts Zendaya in fall advertorial

(United States Of America)


Courtesy: Material Girl
Material Girl, the popular American fashion brand, owned by popular singer-songwriter Madonna and her daughter Lourdes, has roped in American actress, singer and dancer Zendaya Coleman to front its fall campaign.

Slated to be released in August, 2014 issues of fashion and lifestyle publications as well as online, the advertisement titled Boardwalk Babe features the 17-year-old in a variety of trendy attires and accessories from the label’s new collection.

Shot at Brooklyn’s Coney Island Boardwalk, the advertorial showcases the star from Disney Channel’s sitcom ‘Shake It Up’ posing in an animal print v-neck zipper detailed blouse and black denim ensemble.

The advertisement images also show the Platinum-status singer in a flirty black and white floral print frock, and a black and blue midriff baring crop top and skirt combo.

The California-born actress expresses her joy over being selected as the new face of Material Girl through her official blog- “So excited to announce that I am the new Material Girl!! I can’t believe that Madonna and Lola chose me!! (wait, that means they know who I am!!).”

By becoming the face of the young fast fashion brand, Coleman follows in the footsteps of previous models like Rita Ora, Taylor Momsen and Georgia May Jagger.

Presently, the Material Girl brand is only available at select Macy’s outlets in the US, and The Bay in Canada, Australia and Europe.

Source – Fibre2fashion News Desk – India

Ghanaian fashion industry gets international push

Courtesy: International Trade Centre
The fashion industry in Ghana is getting support from the Ethical Fashion Initiative project of the International Trade Centre (ITC), and a Product Development Centre (PDC) has been inaugurated in Accra, reports Ghana News Agency.

The PDC is as an integral part of an on-going Ministry of Trade and Industry (MOTI) and Swiss Government supported initiative, to create a highly competitive ethical fashion industry in Ghana.

The PDC, inaugurated at MOTI’s Clothing Technology and Training Centre in Accra, will provide emerging fashion brands and talented fashion design trainees with a fully-equipped and professionally managed centre for developing their creations.

Speaking at the inaugural ceremony, Dawarnoda Baeka, Chief Director of MOTI, said the Ministry has been trying for over a decade to improve the performance of the textile and apparel sector, but it has not met with encouraging results. He urged the Swiss State Secretariat for Economic Affairs (SECO) to not to abandon the ‘Ethical Fashion Ghana Project’ at this stage, and explore possibilities of further expanding the good work across the country.

The Ethical Fashion Ghana Project is a MOTI-Swiss Government joint project which is being implemented by the ITC. It aims at establishing a sustainable export market, based on a sustainable supply chain for ethical fashion products supplied by micro-enterprises.

Simone Cipriani, Chief of Ethical Fashion Initiative, Poor Communities and Trade Programme, International Trade Centre, Geneva, said the project aims to work with local African designers, as they believer that creativity lies in Africa as well.

He explained that the project would provide opportunity for Ghanaian designers to produce quality products as per the requirements of the international market. He informed that products of five Ghanaian designers were successfully showcased in Milano.

Source – Fibre2fashion News Desk – India

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